McDonald's® Wraps.

Nowadays, every franchise, be it regional, international or local is adding to its menu a wrap section, with different flavors. This competition is so high that every brand today is crediting itself as a wrap specialist. But you know what? We are the kings of wrap, we as MCD were the first brand to ever create a product called wrap. We used this parallelism in life, not everyone who does design is a great designer, not every doctor is a good doctor, and that's why we as a brand say, not everyone who rolls, knows how to wrap.


Agency: Leo Burnett KSA       
Client: McDonalds KSA 




Nowadays, every franchise, be it regional, international or local is adding to its menu a wrap section, with different flavors. This competition is so high that every brand today is crediting itself as a wrap specialist.
But you know what? We are the kings of wrap, we as MCD were the first brand to ever create a product called wrap. We used this parallelism in life, not everyone who does design is a great designer, not every doctor is a good doctor, and that's why we as a brand say, not everyone who rolls, knows how to wrap.



Many Thanks to all Leo Burnett KSA Team for their support and professionalism.

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