Agency: Leo Burnett KSA
Client: McDonalds KSA
![](https://cdn.myportfolio.com/5f9f4c01-c47c-477f-9e30-8349d9913c16/72e94c66-6e66-4531-9dc3-2a2ccbf4a28d_rw_1920.jpg?h=3f9f031d8df8de8e81448f7674bcd668)
Nowadays, every franchise, be it regional, international or local is adding to its menu a wrap section, with different flavors. This competition is so high that every brand today is crediting itself as a wrap specialist.
But you know what? We are the kings of wrap, we as MCD were the first brand to ever create a product called wrap. We used this parallelism in life, not everyone who does design is a great designer, not every doctor is a good doctor, and that's why we as a brand say, not everyone who rolls, knows how to wrap.
![](https://cdn.myportfolio.com/5f9f4c01-c47c-477f-9e30-8349d9913c16/a6b279b1-d7ec-4aec-bda1-09f155450cad_rw_1920.jpg?h=e0a8e34b52b4b79697b53fb5e9efb554)
![](https://cdn.myportfolio.com/5f9f4c01-c47c-477f-9e30-8349d9913c16/af45f185-7d9a-4618-9b5b-a4f094eea38f_rw_1920.jpg?h=9c5a33e0129644f8b546c6d4e32efcd7)
![](https://cdn.myportfolio.com/5f9f4c01-c47c-477f-9e30-8349d9913c16/e87c8d91-73e6-4beb-9bb2-ae5e5328e179_rw_1920.jpg?h=50702f3b3e01cc0d0c9c38ca24307f73)
![](https://cdn.myportfolio.com/5f9f4c01-c47c-477f-9e30-8349d9913c16/269738b2-4c0d-4555-bacf-61218692a1ec_rw_1920.jpg?h=9c2537f87f4b38486f02b25650da9da3)
![](https://cdn.myportfolio.com/5f9f4c01-c47c-477f-9e30-8349d9913c16/e1a59e39-0c0d-47a4-a37c-779ab9abbf06_rw_1920.jpg?h=9c6d451974f9fd55424e525da7f8aee6)
![](https://cdn.myportfolio.com/5f9f4c01-c47c-477f-9e30-8349d9913c16/176cf6f4-69b9-454e-8a22-d6581598c512_rw_1920.jpg?h=de381e4ba7a4263faea2b2ade18dc2e5)
Many Thanks to all Leo Burnett KSA Team for their support and professionalism.
![](https://cdn.myportfolio.com/5f9f4c01-c47c-477f-9e30-8349d9913c16/f93c6106-a5b0-40e8-bf44-ba41ed68541e_rw_1920.jpg?h=6d106a3632916b4cabe38b34d4cbcb11)