Background:
Soft POS (Software Point of Sale) is a cutting-edge technology that revolutionizes the way merchants accept card payments. With SoftPOS, merchants can accept card payments directly on their phone or device without any additional software. SoftPOS was soft launched in the Saudi market in the first quarter of 2021. However, the lack of awareness has led to low adoption rates of SoftPOS. To address this issue, Saudi Payments wants to conduct a marketing and awareness campaign collaboratively with SoftPOS technology providers, merchant service providers, and acquiring entities (banks and non-banks). The goal is to increase awareness in SoftPOS, as well as promote the use of payment technology in the KSA market.
The problem we are trying to solve:
- Merchants are unaware of this solution.
- End-users may feel uncomfortable about tapping their payment card or smartphone against another person’s smartphone, rather than the trusted payment terminal they are familiar with. They are unaware that SoftPOS is secured from a legitimate provider (SP)
Main Message
Tactical Message (1) - Safety
Tactical Message (2) - Low Cost
Tactical Message (3) - Flexibility
Animatied Gifs
Behind The Scene
......................................................................................................
......................................................................................................
......................................................................................................
Credits
•••
•••
Client : Mada - Ksa
Agency : The Bold Group
Agency : The Bold Group
Acc. Manager: Faris Nasr
Creative Director: Raji Abouchacra
Senior Art Director : Ahmed Farag
3D Artist : Mostafa ELNajar
Illustratior : Asmaa Tarek
Copywriter: Marwa Sogati
THANKS FOR WATCHING!